Along with the well-marketed loser, brand bandits are other things on the web you need to watch out for! What is a brand bandit?

Brand bandits are a combination of time bandits and personal brand promises.

All niches can be managed!  When talking to my good friend Alex Katsanos, he told me all niches can be managed.  I thought about what he said and it was the perfect statement I needed to hear for my social media efforts.

What do you do when you find yourself in someone else’s niche?  Oops, you may have done this by accident.  It’s because you may have not thought out your niche very well.

One of the most common mistakes of personal branding is labeling one’s self with another person’s brand.  It’s like being the rock star groupie who didn’t have the guts to be his own brand.  Sometimes we find ourselves afraid to stand under our own spotlight.  We’re quick to run towards gurus and self-help books.  As soon as you know it, you’re name dropping more than you’d like to.  Your audience cannot tell the difference between you and your favorite author.

What’s the deal?

Grow a backbone and understand it’s worth it to be your own leader.  Quit being that groupie and build your own brand.  This requires self confidence and faith in what you’re doing.

Bottom Line:

When building your niche, just remember to back it up with 100% of you!  Remember, all your efforts are worth you!  Celebrate YOU in your niche!  Gravitate away from those big wigs and roll out your ideas.  People need to see who you are before you can afford to label yourself with other brands!

Once you find your niche and begin to create content around it, you’re going to ask yourself this inevitable question:

What do you want your brand to say?

Often times, we look at social media and our personal brands.  When you connect the dots, you see that you can use social media to advertise your brand.

The essence of blogging is to broadcast your brand.  What is blogging?  Essentially, it’s building your brand of ideas.